Dear Progressive Canadian Political Parties & Politicians – U Up?

Zohran Mamdani just became New York City’s mayor.

34 years old. Democratic socialist. Immigrant and son of Ugandan immigrants. Ran on …

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OCP founder Samanta Krishnapillai’s acceptance speech, was given on on Dec 1, 2023 in Toronto, Ontario.

I want to say tha…

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Tonight, the Blue Jays return to the World Series for the first time since 1993 — so of course we had to do the obligatory look back at 1993 ;).

⏮️ TBT TO 1993

⏮️ Ah, 1993. Back then, the Blue Jays p…

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What Happened

On October 19, 2025, Canadian Prime Minister Mark Carney publicly committed that Canada will comply with the International Criminal Court (ICC) arrest warrant for Israeli Prime Minister…

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On Monday October 20, the internet broke—again, courtesy of Amazon. Around 3 a.m. ET Monday, Amazon Web Services’ Virginia data hub glitched during a software update, taking down ov…

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🙋🏽‍♀️ Do you (or someone you know) work at a union, nonprofit, advocacy org, or any initiative that prioritizes public good, safety of our planet and human rights over corporate control and disinfo…

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This isn’t an accident. And it’s not because progressives have bad ideas or weak messaging.

It’s because we’re not acknowledging the structural problem. Better messaging alone can’t compete against the digital infrastructure the right spent decades building.

This Isn’t a Messaging Problem

Here’s what people keep getting wrong.

After every election loss, every policy failure, every moment when it feels like the country is slipping further right, the conversation turns to messaging. “We just need better slogans.” “We need to meet people where they’re at.” “We need our own Joe Rogan.”

Wrong.

Because researchers and experts have clearly said that even if we had the perfect message—the clearest, most compelling, most emotionally resonant framing in the world—it wouldn’t matter. Because that message has nowhere to go.

This is a media crisis, not a messaging problem.

Angelo Carusone, president of Media Matters for America (MMFA), put it plainly: the right doesn’t just have better messaging. They have narrative dominance. They’ve built a massive, coordinated ecosystem of creators, platforms, and distribution networks that flood the information space with their version of reality—while progressives are still trying to win arguments one viral tweet at a time.

Here’s what that infrastructure actually looks like in practice

The MMFA study shared that 72% of so-called “apolitical” content online is actually right-leaning. Not openly partisan—apolitical. Self-help. Comedy. “Just asking questions.” The kind of content people consume without their guard up, because it doesn’t feel like politics.

Jordan Peterson talks about self-discipline and cleaning your room—and pipelines millions into anti-trans, anti-feminist ideology. Joe Rogan platforms “curious conversations”—while normalizing pro-gun, anti-liberal talking points to 40 million people. Charlie Kirk frames himself as patriotic and faith-based—while amplifying white supremacy rhetoric under the language of “freedom” and “values.”

This is the infrastructure. Not Fox News screaming at you. Not campaign ads you can ignore. It’s trusted voices, in spaces people already spend time, telling stories that feel apolitical—until you realize what they’ve been building toward the whole time.

This isn’t a Money Problem

We might think: “There is no money on the center/left” — but that’s not true.

Democrats in the U.S. spent billions last cycle—on ads. Paid ads that people scroll past, block, or ignore. Ads that work less and less because no one’s casting their vote based on a Facebook ad in 2025. And this isn’t just an American problem.

One of the most notable anti-Conservative spending figures from the 2025 Canadian federal election is the $4 million spent by Protecting Canada on a targeted TV ad (TV ad?! jfc who even has cable anymore? 🤦🏽‍♀️) campaign against Conservative leaders. Other major groups like Unifor, LeadNow, CUPE, and PSAC also spent millions each on anti-Conservative messaging.

But it’s not just elections. Nonprofits, unions, and advocacy organizations pour money into social media ads year-round—on Meta, on X, on platforms owned by billionaires. Money that disappears into algorithms designed to extract profit, not build people power.

Meanwhile, the right isn’t just running some traditional ads—they’re been building digital infrastructure.

They’re investing in a distributed network of storytellers, content creators, and influencers across every platform and audience segment—comedy, sports, gaming, wellness, finance, parenting. All resourced to keep going year-round, not just during election season.

The issue isn’t a lack of money. It’s reallocating funds from social media corporations to the civic infrastructure we actually need.

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What Progressives Need

Here’s what progressives keep missing: we can’t engineer culture. We can’t pay someone to post talking points and expect it to work. We can’t micromanage creators into authenticity.

What we can do is resource people who are already doing the work.

There are creators across this country who are already sharing crucial context, meeting people where they are, translating complexity, building trust, and inviting people into public discourse. They’re doing it off the side of their desks, between day jobs, without teams or income or support. They’re burning out trying to fill a gap that institutions failed to address.

The solution isn’t to create new voices. It’s also not hiring an underpaid Gen Z content creator to report to someone who doesn’t even have a TikTok account—someone who expects them to follow guidelines designed for press releases, not culture, and wait 3-5 business days for approval, while the moment they needed to respond to is already over.

The solution — during a time where authoritarianism is rising rapidly globally — is to leverage, support, and resource existing content creators who are value-aligned.

These creators are not digital billboards for your campaigns, they are the necessary civic infrastructure we need on the left as part of our tool kit to combat fascism that is spreading globally, south of the border and here at home.

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This is a Canadian Problem

Canada has a developed right-wing creator ecosystem that mirrors what exists in the U.S.—networked, year-round, and strategically coordinated. High-profile influencers like Lauren Chen and Lauren Southern work as part of visible networks amplifying conservative narratives across YouTube, Meta, TikTok, and X.

Outlets like Rebel Media, Tenet Media, Canada Proud, and Post Millennial anchor this ecosystem, boosting viral content designed to mobilize conservative audiences continuously, not just during elections.

Canadian intelligence analysis confirms this networked infrastructure has fundamentally altered the information environment—making far-right views more visible and mainstream than ever before.

In addition, as of 2023, Canadians can no longer access news from legacy institutions on Facebook or Instagram. Meta blocked it entirely after Bill C-18 passed.

If we want to see change in this country — change that benefits the people and our planet — we actually have to do something about this asymmetry.

Politics Follows Culture

Fascism is theatre. And right now, the right has the stage, the lights, the sound system, and an audience that’s been primed to believe their version of the story.

We can’t win by writing better scripts. We need to build our own theatre—one that’s distributed, resilient, and rooted in the communities we’re trying to reach.

This is the fight. Not for one election cycle. Not for one viral moment. But for the information ecosystem itself—because that’s where culture gets made, and culture is where politics comes from.

The right understood this years ago. It’s time the rest of us finally catch up and counter it.

What We Can Do

If you’ve read this far, you already know the stakes. You’ve probably felt the asymmetry yourself—the way truth struggles while lies scale effortlessly, the way good work gets drowned out by noise.

We don’t have to be creators to be part of this.

We’re building the infrastructure, but infrastructure needs support. That means funding, partnerships, and people willing to resource long-term change instead of short-term campaigns.

It means unions, nonprofits, and media organizations recognizing that their work is stronger when connected to cultural power. It means individuals who get that this fight isn’t about one hero or one moment—it’s about building something durable enough to last.

We’re doing this work together.

Because changing the world? It’s a group project.

Collaborate With Us | RSVP October 15 @ 3pm ET | RSVP October 20 @ 3pm ET

Creators for Humanity builds civic infrastructure to counter disinformation, resource storytellers, and reclaim digital spaces for truth and collective humanity. Learn more at creators4humanity.org

This initiative is led by Samanta Krishnapillai and Nora Loreto.

Sources

• https://www.mediamatters.org/google/right-dominates-online-media-ecosystem-seeping-sports-comedy-and-other-supposedly ‘

• https://www.desmog.com/2025/03/25/poilievre-mapped-his-inner-circle-of-lobbyists-and-right-wing-activists/

• https://www.elections.ca/content.aspx?section=fin&dir=oth%2Fthi%2Fadvert%2Ftp45&document=index&lang=e

• https://www.democracywithoutborders.org/36317/autocracies-outnumber-democracies-for-the-first-time-in-20-years-v-dem/

• https://www.ourcommons.ca/documentviewer/en/44-1/SECU/report-6/page-48

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Canada’s diplomatic strategy: don’t poke the bear 🇺🇸

We adm…

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Remember democracy is not a state, it’s an act 💓🌸

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Beyond Voting: What Now, What Next

​Join us on May 6 @ 6:30pm ET for “Beyond Voting” — a space to metabolize what just happened, reconnect to each other, and recommit to the long game.

​Scheduled Programming

​1️⃣What to Watch Under Carney's Leadership

​Let's break down what we need to keep our eyes on as Carney takes power — examining the political landscape, media narratives, and the systemic issues we cannot afford to ignore.

​FT. Desmond Cole (Senior Writer @ The Breach) @desmondcole_to @thebreachmedia

​

​2️⃣ How do we practice ongoing civic allyship (beyond voting)

​We’ll explore how civic allyship merges solidarity with collective democratic action, challenges identity-based performativity, and anchors itself in deep, daily practices of anti-oppression.

​FT. @justineabigail (Organizer with Davenport for Palestine)& @samkrish_ (Founder @ On Canada Project, GPI)

​

3️⃣​"What Can I Do?" A Case Study on Grassroots Disruption

​Deep dive into how grassroots efforts — like the work led by @davenport4palestine — can build power, shift narratives, and drive political change from the ground up.

​FT. Justine from D4P

•••

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Fascism isn’t just corruption or cruelty. It’s when the state fuses with extremist ideology to control every part of life—thought, speech, identity, movement.
It doesn’t govern. It dom…

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I started 2025 so angry and so deeply betrayed by our systems and governments’ choices (especially since October 2023)—that I had no intention of voting in t…

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What does 72% of online content that is apolitical actually leans right mean?

It means: most content that says it's not political…actually is. And it's leaning hard to the right. Comedy podcasts. Spor…

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In a devastating blow to peace efforts, Israeli forces have resumed their military campaign in Gaza, flagrantly violating the ceasefire agre…

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For over a decade, families paid more than they should have, not because of supply issues or rising costs, but because corporate greed made the essentials more expensive. And now? The so-called accountability for this is a one-time payout—the exact per-person amount is unclear, but it is expected to be modest. A refund, not a repair.

Meanwhile, 22.9% of Canadian households (not 16.9%) struggle with food insecurity—meaning they don’t have consistent access to enough food because of financial constraints. This isn’t just about individual hardship; it’s a structural failure. Food isn’t a privilege—it’s a human right, recognized by the Universal Declaration of Human Rights and defined by the United Nations as essential for dignity and survival. But under capitalism, food isn’t treated as a right—it’s treated as a commodity, controlled by corporations that exist to serve shareholders, not people.

Imagine if, instead of writing checks and moving on, Loblaw had invested that money into solutions that actually make food more accessible. Instead of padding corporate profits, that $500 million could have funded FoodShare Toronto, urban agriculture initiatives, Indigenous food sovereignty projects, and food co-ops—community-driven solutions that challenge the very system Loblaw exploited.

After all, Justice isn’t a payout—it’s dismantling the systems that let this happen in the first place.

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Verdict: Skip / Don’t Watch

Keep Calm and Abolish The Monarchy

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Did you know that community isn’t just a feel-good concept—it’s an evidence-informed strategy for defeating fascism?

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